Chandler Harvey, Author at The Inspired Home Show The World's Leading Housewares Show Wed, 22 Jan 2025 10:02:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://www.theinspiredhomeshow.com/wp-content/uploads/2019/11/cropped-favicon-32x32.png Chandler Harvey, Author at The Inspired Home Show 32 32 Consumers Pave the Path to Building, Becoming & Broadcasting a Brand https://www.theinspiredhomeshow.com/blog/consumers-pave-the-path-to-building-becoming-broadcasting-a-brand/ https://www.theinspiredhomeshow.com/blog/consumers-pave-the-path-to-building-becoming-broadcasting-a-brand/#respond Fri, 01 Oct 2021 20:37:54 +0000 https://inspiredhomesh.wpenginepowered.com/?p=249377 As consumer relationships with brands have become more complex, they have become more important than ever, discussed Leigh Ann Schwarzkopf during IHA’s Connect FALL virtual event.

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As consumer relationships with brands have become more complex, they have become more important than ever, discussed Leigh Ann Schwarzkopf during IHA’s Connect FALL virtual event. “Somewhere near the intersection of science, art, strategy and heart live the ingredients to a long-lasting connection between brand and customer,” Schwarzkopf said during the session entitled, “Brand Where You Stand: The Path to Building, Becoming and Broadcasting YOUR Brand.” 

Schwarzkopf, founder and principal of Project Partners Network, said, “be there when it counts,” at the right times, with the right products, in the right places, with the right displays, with the right promotions and with the right experiences. Every business, every product and every interaction are brands, she said, and businesses should think about emotions as the currency of the future. Satisfaction delivers mediocrity; work to make people happy, she said.  

Key pillars on top of the right product, placement and promotion, Schwarzkopf remarked, are intimacy, reciprocity, commitment, self-connection, meaning and symbolism. While brands always should have the baseline of a great product, it is also critical to know the consumer better than the competition, she said. Know their lifestyles, and anticipate their needs, she added. 

Trust is also a huge factor when it comes to a brand’s credibility, Schwarzkopf said. In a recent study from Project Partners Network/Springboard Futures proprietary research, 75% of respondents said trust was “very” or “extremely important” when choosing a retailer or a brand from which to buy home and housewares products. Less than 3% said it is “not important”.  

Schwarzkopf also cited a study by Hawk Partners revealing 57% of consumers also believe brand authenticity is important, and 77% prefer to purchase from a brand they perceive as authentic. At the heart of a strong brand are great products and services, but every brand contact matters, Schwarzkopf asserted. Brands should communicate what they stand for with performance and imagery, meeting consumer needs physically and socially.  

Companies can also see a positive response using three or more channels to reach their consumer. “Omni is the new normal,” Schwarzkopf stated, presenting supporting data from Retail Dive. Campaigns with three or more channels have an engagement and purchase rate that is 250% higher than single-channel campaigns, according to Retail Dive. 

Schwarzkopf encouraged an emphasis on the consumer’s experience. “Retail is theater,” she said, adding employees are the performers, products are the props, service is the stage, and customer interactions are events. She cited a study from Project Partners Network/Springboard Futures, indicating one-third to three-fourths of consumers will walk away from the brand after just one bad experience; and 41% are willing to pay as much as 20% more for an exceptional customer experience. 

 

When considering growing a business, Schwarzkopf listed three brand selection options:  

  • Build: Brands are built from every encounter, delivered product, packaging, marketing, customer service, display and trend statement.  
  • Borrow: License someone else’s intellectual property to gain traction through their brand recognition and marketing, keeping the branding authentic and organic. 
  • Buy: Purchase another brand that is complementary, incremental or meets specific objectives. 

 

Schwarzkopf reminded companies, when it comes to branding, to speak to evolving consumer priorities; to be authentic and take accountability; to lead with trend while being true to a brand; and to exceed consumer satisfaction by striving to make them happy. 

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Connect FALL Virtual Product Demos: Kitchen Electrics https://www.theinspiredhomeshow.com/blog/connect-fall-virtual-product-demos-kitchen-electrics/ https://www.theinspiredhomeshow.com/blog/connect-fall-virtual-product-demos-kitchen-electrics/#respond Fri, 01 Oct 2021 19:55:20 +0000 https://inspiredhomesh.wpenginepowered.com/?p=249310 Companies featured personal care products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.

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Companies featured personal care products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.

i-Drink Products Drinkmate Arctic Blue Sparkling Beverage Machine

This carbonation machine is designed to allow users to carbonate any beverage: water, juices, wine, cocktails and more. The machine comes in a new arctic blue color. 

The beverage machine is available now.

NewAir LLC NewAir Countertop Nugget Ice Maker

The Nugget Ice Maker is a compact countertop ice machine. Made from BPA-free parts, the ice maker comes with an automatic self-cleaning function. 

The ice maker is available now.

NewAir LLC FlipShelf 24” Built-In or Freestanding Wine and Beverage Fridge

The FlipShelf Wine and Beverage Fridge has a reversible shelf: a flat side for cans and a notched side to nestle bottles. The fridge has freestanding and built-in options for installation. The thermostat allows users to select temperatures between 37F-65F to store a variety of beverages at preferred temperatures. 

The fridge is available now.

NewAir 250-Count Electric Cigar Humidor

This cigar humidor is a heating and cooling system designed to preserve the flavors of cigars. It comes in stainless steel with removable Spanish cedar shelves, a cedar drawer and a digital thermostat for temperature control between 52F-74F. 

The cigar humidor is available now.

NewAir LLC Froster 125 Can Freestanding Beverage Fridge

This fridge was designed to cool drinks to 23F for an ice-cold beverage. 

The fridge is available now.

NewAir Countertop Clear Ice Maker

This clear ice maker was designed to make crystal-clear ice that melts more slowly, tastes better and fizzes less. Users add water and choose ice thickness to make up to 45 pounds of clear ice per day. The ice maker has a large 1-gallon bottle holder and self-cleaning function. 

The clear ice maker is available now.

Tristar Products PowerXL Stuffed Wafflizer

The Wafflizer is a compact, countertop waffle maker designed to make custom-stuffed waffles. The waffle maker’s surface was designed for evenly cooked, crisp waffles without sticking. 

The waffle maker is available now.

Tristar Products PowerXL Vortex Dual Basket Air Fryer

With two baskets and a SmartSync setting, this air fryer allows users to cook two foods two ways and finish at the same time by alerting you when to add each food. The two five-quart baskets fit main and side dishes separately, and they combine into one 10-quart basket for extra-large meals. The Vortex rapid air technology was designed to combine extra-high temperature with a super convection speed for crisp results and even air frying. 

The air fryer is available in October 2021.

Tristar Products Emeril Lagasse Pasta & Beyond

This fully automatic electric pasta and noodle maker is a compact countertop appliance that mixes, kneads and extrudes pasta. The machine includes juicing and frozen dessert attachments. 

The Pasta & Beyond is available in October 2021.

Master Grade Alpine Electric Knife Sharpener

Known for its commercial-grade sharpeners, Master Grade has created a sharpener for home chefs with the Alpine Electric Knife Sharpener. The knife sharpener was designed to be simple to use at a size that can easily be stored or presented on kitchen countertop.  

The knife sharpener is available now.

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Connect FALL Virtual Product Demos: Home Environment https://www.theinspiredhomeshow.com/blog/connect-fall-virtual-product-demos-home-environment/ https://www.theinspiredhomeshow.com/blog/connect-fall-virtual-product-demos-home-environment/#respond Thu, 30 Sep 2021 21:00:38 +0000 https://inspiredhomesh.wpenginepowered.com/?p=249272 Companies featured home environment products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.

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Companies featured home environment products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.

ECONAT Inc. UFO UK-15 Electric Infrared Heaters

This infrared heater was designed to heat a specific room or space to decrease energy consumption. Heating through light and not air, the heaters are also suitable for outdoor use and semi-open areas. 

The heaters are available now. 

Rapid Conn Inc. LumiCharge II – All-in-One LED Desk Lamp & Phone Dock

This LED desk lamp was designed to organize and improve home décor, eliminating multiple cords from wall outlets by integrating multiple phone chargers into the desk lamp. 

The desk lamp is available now. 

NewAir LLC Frigidaire Evaporative Air Cooler and Heater

This 2-in-1 evaporative cooler with heating was designed to keep the user comfortable in all seasons with efficient eco-friendly technology. The cooler provides a breeze in the summer, while the heater provides warmth in winter while adding humidity to the air. Casters make it easy to position, and the removable water tank assists in refills.  

The cooler/heater is available now. 

TRINITY Industries International 18” Pet Crate End Table

This end table, made from pine wood and offered in natural or espresso brown coloring, was designed to offer a stylish addition to consumers’ homes while offering space for a small pet. The table includes a drawer for storage, a mesh lockable two-sided gate and a removable plastic tray in the crate for clean-up. 

The pet crate end table is available in October 2021. 

Water Stream LLC Little Luxury 3-Stage Tap Water Filter

The Little Luxury 3-Stage Tap Water Filter was made to provide filtration for safe, clear and healthy drinking water with enhanced flavor. The filter fits kitchen and bathroom faucets and has a selector to switch between filtered and unfiltered to prolong the life of the filter cartridges. 

The water filter is available now. 

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Connect FALL Virtual Product Demos: Personal Care https://www.theinspiredhomeshow.com/blog/connect-fall-virtual-product-demos-personal-care/ https://www.theinspiredhomeshow.com/blog/connect-fall-virtual-product-demos-personal-care/#respond Thu, 30 Sep 2021 19:30:08 +0000 https://inspiredhomesh.wpenginepowered.com/?p=249257 Companies featured personal care products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.

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Companies featured personal care products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.

TAO Clean Umma Diamond Sonic Toothbrush & Cleaning Station

The TAO Clean Umma Diamond Sonic Toothbrush & Cleaning Station comes with a base station that dries and sanitizes the consumer’s toothbrush after use. The toothbrush and cleaning station is designed to make routines simple and practical. 

The toothbrush and cleaning station is available now.

TAO Clean ONA Diamond Face Brush & Cleaning Station

The TAO Clean ONA Diamond Face Brush & Cleaning Station was made to gently cleanse using rotational technology said to be more effective than manual washing. The UV-C charging station kills 99.9% of germs after use, according to the company. 

The face brush is available now.

WBM Smart Portable Massage Gun

This massage gun was designed to relieve muscle stiffness and soreness while promoting blood and lymph circulation and accelerating recovery after a workout or injury. The therapy gun was made to improve the overall health of the body’s soft tissues and prevent inflammation caused by adhesion between the fascia and muscle. With a 4800 mAh lithium battery, it can work 6-8 hours per charge. 

The massage gun is available now.

Viatek Consumer Products Groups, Inc. Body Dryer

The Body Dryer dries excess water on the user’s body within seconds. Supporting up to 350 pounds, the dryer comes with a remote to stream air up to 100 mph. The Body Dryer was made to be environmentally friendly, reducing towel use. 

The Body Dryer is available now.

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Storytelling Retail Windows Attract Digital-Age Shoppers https://www.theinspiredhomeshow.com/blog/storytelling-retail-windows-attract-digital-age-shoppers/ https://www.theinspiredhomeshow.com/blog/storytelling-retail-windows-attract-digital-age-shoppers/#respond Thu, 30 Sep 2021 01:55:12 +0000 https://inspiredhomesh.wpenginepowered.com/?p=249239 At a time when technology has shortened consumers’ attention spans and social media gives consumers unlimited access to information, retail window displays must look beyond the static designs of the past to present a more engaging, storytelling visual experience, New York Institute of Technology professor Anne Kong said during IHA’s Connect FALL virtual event.

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At a time when technology has shortened consumers’ attention spans and social media gives consumers unlimited access to information, retail window displays must look beyond the static designs of the past to present a more engaging, storytelling visual experience, New York Institute of Technology professor Anne Kong said during IHA’s Connect FALL virtual event. 

Window displays continue to project an important first impression of a store for walk-in shoppers, Kong said in a session entitled “Winning Visual Clicks.” Window display techniques that tell a story, evoke emotion and create goodwill attract and invite today’s consumers, Kong said.  

 

She detailed several examples of effective window display storytelling:  

  • Sustainability Story: Using fixturing, furnishings and materials that are reclaimed; the store’s beliefs, character and merchandise “are one.” 
  • Awareness Story: Connecting viewers to a cause using a larger scene with details and hidden moments to showcase merchandise. 
  • Real Life Story: Showcases a notable celebrity, local chef or guest as a focal point of the design. 
  • Dimentionalized Imagery: Using graphics and imagery to set the stage, pulling design elements from the imagery into the foreground design. 
  • True Color Story: Locking in the viewer with a monochromatic color story. 
  • Contrast: Using contrasting colors to differentiate the background from the products. 
  • Pattern Texture Repetition: Presenting a wall full of the same type of pattern or texture, such as a wall filled with hanging cutting boards of different shapes and wood grains. 
  • Create Artforms: Turing a window installation into a presentation of art through sculpture or some other form. 
  • Alien Takeover: Using products to build figures and objects to create a unique story. 
  • Arts/Crafts Story: Incorporating hand-crafted design, such as hand-knitted pieces, to create a display; Kong suggested Etsy as a resource for these items.  
  • Seasonal Story: Using seasonal flowers, plants or holiday elements to design the space. 

 

Props and human factors are important considerations, Kong noted. Props, she said, can add authenticity to a scene; if special effects or techniques aren’t used, props can transport the consumer. The human factor, Kong added, refers to people, movement or props that take austerity away from the set and make it more welcoming. 

Easy technologies that can be incorporated include simple rotational motors, LED and neon lighting and interactivity through buttons and QR codes, Kong stated. QR codes, which have regained popularity during the pandemic, can be used to help consumers learn more about products, take surveys and receive discounts. Kong added it can be helpful to place QR codes on the floor because shopper sightlines have shifted downward with consumers spending more time looking at mobile phones. 

Kong said most stores change their windows every two weeks, with stores in high-traffic areas changing every week. A partial change, such as swapping out a product for one in a different color, is a cost- and time-effective way to alter a window without a full-scale overhaul. 

When it comes to branding, Kong noted it is important to explore stories that support brand identity while connecting to other things, such as local factors and positive social causes. It is exciting to see a store experiment with different approaches, she added. 

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Connect FALL Virtual Product Demos: Storage + Organization https://www.theinspiredhomeshow.com/blog/connect-fall-virtual-product-demos-storage-organization/ https://www.theinspiredhomeshow.com/blog/connect-fall-virtual-product-demos-storage-organization/#respond Thu, 30 Sep 2021 01:52:28 +0000 https://inspiredhomesh.wpenginepowered.com/?p=249228 Companies featured their storage and organization products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.

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Companies featured their storage and organization products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.

3 Sprouts Modern Folding Crate

This folding crate is stackable and designed to keep order without taking up much space. The crate is made from 60% recycled plastic and is available in two different sizes and many colors. The open design was created to allow the user to keep track of what’s inside while being collapsible for flat, compact storage when not in use.  

The folding crate is available in October 2021 with an MSRP of $6.99.

Delta Cycle & Home Sports Equipment Storage

Delta’s line of sports storage products was created to deliver purpose-built, optimized storage solutions for bicycles, home gym equipment and sports equipment.  

The sports equipment storage is available now.

INSPIRED Product Development Group Cabinet Caddy SNAP!

The Cabinet Caddy SNAP! is a pull-and-rotate organizer for spices, prescriptions, crafts and more. Designed to fit smaller cabinets, the SNAP! has three adjustable snap-in shelves made for easy access to any item. It includes a “small things” tray for smaller, odd-sized items. The SNAP! comes with a magnetic latch to connect additional units side-by-side for add-on storage. 

The SNAP! is available in October 2021 with an MSRP of $42.99.

John Ritzenthaler Company All Clad Dry Mat & Cookware Protector Set

Both items were made to improve storage space and keep the kitchen organized. The Dry Mat is made with polyester mesh and thick foam to protect dishes and eliminate fog inside glassware while absorbing excess water and keeping countertops dry. With multiple folding options, the mat was designed to fit small or large countertop spaces and provide easy storage. The Cookware Protector Set was made for storing pots and pans, stoneware, glass and ceramic by preventing scratching, chipping and sliding. 

The dry mat and cookware protector set are available now.

Snips s.r.l. Spin & Serve

Made for washing vegetables, the Spin & Serve has a centrifuge that removes excess water and can also be used for serving as a salad bowl. The Spin & Serve is dishwasher-safe, BPA-free and 100% recyclable. 

The Spin & Serve is available in November 2021.

Tristar Products Inc. Sturdy Stax

The Sturdy Stax is a collapsible storage solution. The Sturdy Stax is moisture resistant, has front and top zippers, built-in carry handles and front and side windows to see what is inside.  

The storage solution is available in January 2022.

VACCARO Dishrack

The VACCARO Dishrack features an integrated drainage system to funnel water from the utensil holder to the sink, not the countertop. A quick-dry surface repels water, while the anti-microbial material resists mold. Separate compartments were designed to keep utensils neat and organized.

The dishrack is available now.

YouCopia RollOut Fridge Drawers

These RollOut Fridge Drawers are an adjustable, rolling organization system for the refrigerator. The wheels and handles are designed to make it easy to pull food forward. Two adjustable dividers can create compartments for produce, meals, snacks and more.  

The fridge drawers are available now with an MSRP of $29.99.

Sttelli, LLC Silicone Bath Organizer

Made from 100% silicone, this bath organizer is self-draining to offer convenient storage for toiletries in the bathroom. They grip on glass, mirrors, tiles and marble and come in white, navy and gray. 

The bath organizer is available now with an MSRP of $10.00.

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Connect FALL Virtual Product Demos: Cleaning https://www.theinspiredhomeshow.com/blog/connect-fall-virtual-product-demos-cleaning/ https://www.theinspiredhomeshow.com/blog/connect-fall-virtual-product-demos-cleaning/#respond Thu, 30 Sep 2021 01:40:05 +0000 https://inspiredhomesh.wpenginepowered.com/?p=249218 Companies featured their cleaning products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.

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Companies featured their cleaning products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.

Gleener Super Eco Cloth

The Eco Cloths are a sustainable alternative to paper towels, sponges and dishcloths. The cloths were designed to provide a streak-free clean in the kitchen, bathroom, on glass, stainless steel, granite, indoor/outdoor furniture and cars. They are naturally antibacterial and quick-drying and can be used up to 10,000 times. 

The cloths are available in September 2021. 

MARTINI S.p.A. Hygiene+

This collection of products was made for consumers to care for homes safely and effectively through antibacterial ingredients, such as silver ions, copper, thiabendazole and zinc pyrithione. The line of sponges, floor and multi-purpose cleaners is designed to inhibit the growth of bacteria.  

Hygiene+ is available now. 

Reliable Corporation Pronto Plus 300CS

The Pronto Plus steam mop has a convertible design that allows users to switch from a mop to a handheld steamer with the push of a button. The steam mop was designed to sanitize and disinfect large surface areas quickly with the portability of a handheld unit.  

The steam mop is available now. 

SP Marketing Inc. The Dust Bender

The Dust Bender is a universal attachment that fits on any standard vacuum cleaner. Bi-directional airflow channels push dust and other particles into the air while directing airborne particles through the hose of the vacuum cleaner. The airflows work together to remove dust and other impurities for a cleaner home and fewer allergens. 

The Dust Bender is available now. 

Sink Spinner

According to Sink Spinner, the Sink Spinner is the first-ever sink rinsing faucet adapter. It attaches to a consumer’s existing faucet and adds an auto-rinsing capability to the sink. It has two modes, regular and spin, and comes in multiple colors.

The Sink Spinner is available now with an MSRP of $49.99.

Full Circle ZeroWaste Collection

Full Circle’s ZeroWaste is a collection of cleaning products, ranging from dish brushes to dishcloths, made from natural materials designed to be eco-friendly and perform well. Full Circle’s goal is for no products from this line to be sent to a landfill and for all items to be reused, recycled or composted.

ZeroWaste is available now.

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Connect FALL Virtual Product Demos: Kitchen Gadgets https://www.theinspiredhomeshow.com/blog/connect-fall-virtual-product-demos-kitchen-gadgets/ https://www.theinspiredhomeshow.com/blog/connect-fall-virtual-product-demos-kitchen-gadgets/#respond Wed, 29 Sep 2021 01:00:17 +0000 https://inspiredhomesh.wpenginepowered.com/?p=249158 Companies featured their kitchen gadgets during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.

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Companies featured their kitchen gadgets during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September.

Bradshaw GoodCook Koffe Auto-Drip Pour Over Coffee Maker

The GoodCook Koffe pour over was designed to prepare freshly brewed coffee easily at any time of day. The 16-oz. capacity tank features measurements along the side to prevent overflow, while the auto-drip design has a precise hole pattern that distributes and controls water as it brews, completing brewing in three minutes to prevent over or under extraction. The coffee maker was designed with a universal fit compatible with a variety of mug and cup sizes. Ten #2 paper filters are included. 

The pour over coffee maker is available now.

Henry Wang Travel Mug Manufactory Co. Automatic Mixing Cup

Operated with a rechargeable battery, this automatic mixing cup was designed to blend smoothies, yogurt and milkshakes while on-the-go.  

The mixer is available in April 2022.

FinaMill Co. FinaMill

FinaMill is a cordless combination peppermill and spice grinder. The FinaMill uses refillable spice pods to eliminate hassle and cross-contamination between spices. Designed for easy use, the user can operate the mill with one hand.  

The FinaMill is available now with an MSRP of $39.99.

Microplane Select Series Paddle Graters

The Select Series graters are made from stainless steel with a large grating surface for easy use. The graters are dishwasher-safe and come with a protective cover for safe storage. The Select Series contains four paddle-shaped graters that can zest citrus, grate potatoes, carrots, onions, cheese and more. 

The graters are available now with an MSRP of $14.99 each.

Microplane V-Blade Adjustable Slicer

The V-Blade Slicer has an infinity dial that adjusts thickness of slices without pre-set depths, allowing the user to cut ultra-thin to super thick slices of food. A reversible deck allows the slicer to be changed quickly from slicing to julienne functions. A hand guard is included to keep fingers safe while slicing, and non-slip feet and bowl hooks add stability.  

The slicer is available now with an MSRP of $39.99. 

Typhoon Homewares Kilner Yogurt Making Set

The Yogurt Making Set is designed for making fresh dairy and plant-based yogurts at home. The set includes a thermometer that enables the user to monitor the temperature of the mixture during the initial heating stage, while the included neoprene insulating pouch maintains room temperature for the contents inside the jar during the process. 

The Yogurt Making Set is available now.

Typhoon Homewares Kilner Smoothie Making Set

The Smoothie Making Set allows the consumer to make homemade smoothies, iced teas, juices and other cold drinks. The silicone splash guard was made to prevent spills during blending. Once the drink is ready, the user can replace the splash guard with the silicone lid, cap and screw band to consume. 

The Smoothie Making Set is available now.

Master Grade Tungsten Manual Sharpener

This manual knife sharpener was designed with precision angle wheels to prevent wavy cutting edges even after long-term use. The tungsten disk lasts 100 times longer than a V-shaped disk, according to Master Grade. Designed for left– and right-handed use, the sharpener was made to last about 40,000 sharpenings. 

The knife sharpener is available now.

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Independent Housewares Retailers Look Beyond the Pandemic https://www.theinspiredhomeshow.com/blog/independent-housewares-retailers-look-beyond-the-pandemic/ https://www.theinspiredhomeshow.com/blog/independent-housewares-retailers-look-beyond-the-pandemic/#respond Mon, 27 Sep 2021 22:21:48 +0000 https://inspiredhomesh.wpenginepowered.com/?p=249132 The post Independent Housewares Retailers Look Beyond the Pandemic appeared first on The Inspired Home Show.

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Independent housewares distributors were among the first to pivot to innovative, safe, and effective ways of serving their communities with necessary products and services during the pandemic. Two such storeowners detailed during IHA’s Connect Fall virtual event how they confronted the challenges of the pandemic to build stronger foundations for long-term success. 

Tony Curtis-Wellings of Faraday’s Kitchen Store in Austin, Texas, joined Jamie Butler of The Butler’s Pantry in Escalon, California, in a panel discussion moderated by Peter Giannetti, editor-in-chief of HomePage News.

Biggest Changes 

For Butler, one of the most significant changes for housewares distributors during the pandemic was creating a website for online orders. Ordering products well in advance became necessary to keep items in stock for her customers, especially with the added online presence. 

Additionally, Butler has expanded the store’s offerings beyond retail and in-store cooking classes to include an upcoming restaurant and gift shop. She hopes to create a full-fledged experience that encompasses products and education. 

Curtis-Wellings explained the opportunity to serve the growing interest in high-end outdoor cooking led to the recent opening of an outdoor cooking retail showroom adjacent to an expanded Faraday’s Kitchen Store. 

While Faraday’s already had a website, the site offering during the pandemic increased from 500 to 3,500. While the growth rate of online orders has begun to moderate, Curtis-Wellings said the wider online offering has helped drive the increase in in-store purchases.

New Customer Bases 

For Curtis-Wellings, the pandemic brought in new customers who previously did not usually cook for indoor and outdoor cooking essentials. 

Butler found the same, noting that independent retailers benefit by having retail buyers on the selling floor. They can educate customers about the product features and benefits, she said.

Increase in Shopping Local  

While shopping local had been a growing factor before the pandemic, it has ramped up during the pandemic and continues to be an advantage for responsive independent retailers, the panelists agreed. 

Local customers have embraced small businesses that can pivot quickly, Butler remarked. Curtis-Wellings added the sense of community referral to his business during the pandemic was rewarding.

Relations with Housewares Suppliers 

Communication from the vendors has been vital for Butler and Curtis-Wellings. Vendors consistent and open in the communication about inventory levels with Curtis-Wellings experienced the highest sales growth at Faraday’s during the year, Curtis-Wellings said. Adding such dialog enabled him to create specific promotions around prime product availability. 

Overcoming Supply-Chain Challenges 

Butler and Curtis-Wellings said they brought in higher inventory levels to offset the potential for holiday shortages caused by supply-chain disruption. “I have been hoarding inventory like people were hoarding toilet paper,” Butler said with a laugh. Curtis-Wellings said he was at holiday levels of inventory in the store much earlier than usual. 

The retailers also agreed they look forward to the continued return of housewares trade shows and face-to-face meetings, along with the return of an emphasis by the home and housewares industry on new products. 

To conclude the session, Butler stated independent housewares retailers need to progress past any fear of change. “Evolve, it’s fun, and if you accept it and take it on, you’ll win,” Curtis-Wellings added, noting that it is crucial to listen closely to your customers and employees and respond quickly to their needs.

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Connect FALL Virtual Demos: Cook + Bakeware https://www.theinspiredhomeshow.com/blog/virtual-demos-cook-bakeware/ https://www.theinspiredhomeshow.com/blog/virtual-demos-cook-bakeware/#respond Mon, 27 Sep 2021 21:43:22 +0000 https://inspiredhomesh.wpenginepowered.com/?p=249094 Companies featured their cook and bakeware products during the virtual product demonstrations at the International Housewares Association's Connect FALL event in September.

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Companies featured their cook and bakeware products during the virtual product demonstrations at the International Housewares Association’s Connect FALL event in September. Among the products featured are a tofu press, silicone grips and oven mitts and cookware and bakeware made from new materials designed to solve a multitude of problems such as sticking, uneven baking, burning and more.

Videos of the Connect FALL Virtual Product Demonstrations will be posted on TheInspiredHomeShow.com soon.

Bradshaw Good Cook AirPerfect Large Baking Sheet

This insulated baking sheet was made to allow air to circulate throughout the pan to heat evenly and avoid burning while baking quickly. The baking sheet is made from two layers of carbon steel designed to avoid warping in the oven, and the textured bottom helps food retain moisture. The nonstick surface assists easy cleanup. 

The AirPerfect Large Baking Sheet is available now with an MSRP of $19.98. 

Visit Bradshaw at Connect 365.

Grand Fusion Housewares, Inc. Leakproof Silicone Baking Mat

The nonstick Leakproof Silicone Baking Mat has snaps in the corners to be used flat or folded into a basket shape. The basket shape was designed to make roasts, fish, vegetables and other recipes that require cooking oils less messy. 

The baking mat is available in October. 

Visit Grand Fusion at Connect 365.

Harold Import Company Helen’s Asian Kitchen Tofu Press

The tofu press was designed to squeeze water from tofu without breaking or crumbling, allow tofu to absorb more flavor from dressings, marinades and sauces while improving its texture and taste. 

The tofu press is available now. 

Visit Harold Import at Connect 365.

John Ritzenthaler Company All-Clad Silicone Cookware Grip Set and Oven Mitt

The All-Clad Cookware Silicone Grip Set features a handle holder and a grip made with FDA-approved food safe silicone with heat protection up to 500 degrees F. The shapes of the handle holder and grip were designed to provide heat protection for all kinds of pot and pan handles and lids. The Oven Mitt is made from stain-resistant cotton. 

The grip set and oven mitt are available now. 

Visit John Ritzenthaler at Connect 365.

Zavor America Noir Cast Aluminum 7-Piece Cookware Set

The Noir 7-Piece Cookware Set includes a 12” skillet, a covered 4.5 qt. sauté pan, a 7 qt. Dutch oven and a 1.5 qt. saucepan. The set is made from aluminum with a nonstick ceramic interior coating designed to be easy to clean. The stainless steel based is compatible with all cooktops, including induction. Removable handles and silicone grips come with six different color options to match a kitchen, reflect the season and to denote allergies or diet preferences.   

The cookware set is available now with an MSRP of $229.95. 

Visit Zavor at Connect 365.

Newell Brands Rubbermaid DuraLite Bakeware

Made from glass designed for high heat tolerance and durability, DuraLite Bakeware is lightweight and safe for oven use and broiler temperatures up to 550 degrees F. The bakeware is BPA-free; microwave-, freezer- and dishwasher-safe; nestable for kitchen organization; and break- and chip-resistant. 

The bakeware is available in January 2022.

Visit Newell at Connect 365.

Lodge Cast Iron 15.5 x 10.5 Inch Seasoned Cast Iron Baking Pan

This seasoned cast iron baking pan was designed with two handles for easy lifting. The baking surface was made not to dent, bend or warp in the oven while providing even heat distribution and retention for consistent, even cooking.

The baking pan is available now with an MSRP of $42.95.

Visit Lodge at Connect 365.

Kuhn Rikon New Life Frying Pans

The New Life Frying Pans are a nonstick cookware made from 100% recycled metals, according to Kuhn Rikon. Designed to create a smaller carbon footprint, the pans are made with up to 95% less energy than unrecycled cookware. The recycled metals are blended to create a pan that is made to be 5x harder than pure aluminum. New Life Frying Pans contain no PFOAs, NMPs or SVHCs and are suitable for all cooktops including induction.

The pans are available now with an MSRP of $128-$156.

Visit Kuhn Rikon at Connect 365.

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